Kepner Tregoe Decision Analysis

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Kepner Tregoe Decision Analysis as developed by is a method to evaluate and score available options in an objective manner. The appropriate decision is then the one with the highest score.

Clarify the Purpose

  • State the decision
  • What decision do we need to take?
  • What are we trying to do?

Develop Objectives

  • What short term and long term results do we want?
  • Identify resources we should use or save
  • What restrictions influence this choice?
  • How do the following factors influence this choice?
  • Management, Human Resources, Competition, Research, Equipment, Policy, Law and Regulation, Cost, Time, Facilities, Productivity
  • Which objectives should be clarified to make them more specific?
  • Classify Objectives into MUSTs and WANTs
  • Is this objective mandatory, measurable and realistic?
  • Yes to all 3 = 3 MUST. All other objectives are WANTs
  • Which MUST objectives should be reflected in WANTs
  • Weigh the WANTs
  • What is the relative importance of the WANTs?

Evaluate the alternatives

  • Generate alternatives
  • What are the different choices available?
  • Screen alternatives through the MUSTs
  • Does this alternative meet the MUST limit?
  • Compare alternatives against the WANTs
  • How does the option perform against each WANT objective?

Assess the Risks

  • Identify adverse consequences
  • What are the implications of being close to a MUST limit?
  • Determine the invalid information in this option. What are the implications?
  • What could go wrong, short and long-term, if you were to choose this alternative?

Make a decision

  • Make a balanced choice
  • Are we willing to gain the benefit of this choice?

For further information on decision analysis go to the Kepner Tregoe site.


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